How is Alexa Rank Calculated and is it accurate? ![]() Beyond this ranking, an Alexa ranking also measures how your site is performing relative to other sites. This web traffic data determines a site’s Alexa rank. ![]() You can imagine sites that people frequent such as Amazon, Facebook or a search engine have a strong Alexa rank due to the volume of people visiting those sites daily. Therefore, the websites with the best Alexa rank have a ranking of 1. The lower the number of your website’s Alexa rank the more popular it is. Simply put, Alexa rank measures the popularity of a website. Starting with the basics, we will define Alexa rank. In this article, we will cover what Alexa rank is, how it is calculated and, most importantly, what impact it has on your marketing and future SEO endeavors. Like all concepts related to SEO though it will be important to understand how to leverage Alexa rank to its fullest extent. In fact, understanding the complexities of Alexa rank will assist in your SEO strategy. However, when it comes to its definition, Alexa rank is different from this common association. Reading the title of this blog post may conjure up images of the Amazon Echo where you ask “Alexa” a question and receive an answer.
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